AP Laksana Tiranarat and her husband Ekkachai pose with a certificate after winning the World's Longest Continuous Kiss contest and set a new record at 46.24.09 hours in Pattaya, Thailand on Tuesday. A determined Thai couple locked lips for 46 hours, 24 minutes and nine seconds to celebrate Valentine's Day in this southern beach resort town, emerging victorious after a "kissathon" organizers claim marked the longest recorded smooch in history. The harshest rule: no sitting or sleeping. One woman participating with her boyfriend fainted just half an hour after it began Sunday.TENGOK SAMPAI PENGSAN AIYAKK The winner was announced before dawn Tuesday: a Bangkok couple, Ekkachai and Laksana Tiranarat. They won a diamond ring worth 50,000 Thai Baht (US$1,606), and a 100,000 Baht ($3,213 dollar) cash prize. According to the rules, the lovebirds' lips could not part at any time. Any drinks could only be consumed through straws while continuing the kiss, and the couples had to remain embraced during bathroom breaks possible every three hours _ accompanied by contest monitors.